I did an interview with Jason, one of our students, last night. It’s about 23 minutes long but one of the things you’ll discover is how easy all this internet marketing really is, AND how you can generate about 25 new prospects a week.

You may need to adjust your sound volume throughout the interview – sorry about that.

jason1-rerf.mp3

Learn more about the course HERE.
Please post your comments below – Jason would love to know what you think!

This update covers Concern #2 about our Real Estate Rocket Fuel training course…

(We already addressed the #1 concern (that we were going to “let the secrets out of the bag” and they would stop working at this link)

CONCERN: The course is so big ( 6 hours of video instruction compressed to 3 DVDs, complete case study, bonus training videos) that it will take a Phd or computer “geek” and it will only work for “internet savy” REALTORS.

BACKGROUND: When we released our “spy photo” of the course, lots of people were stunned by the sheer volume of material and size of the course. I got all kinds of email from people worried thaey wouldn’t be able to take it all in, or they wouldn’t be able to understand it. And lots of other folks thought you would have to be a “computer nerd” to understand it.

ANSWER: While the concern is understandable, this is one of those “no worries” situations. The course is easy to understand and it will be immediately useful to seasoned “internet savy” REALTORS and beginners alike.

YES – the course is big

YES – there is a lot of material

HOWEVER, it is EXTREMELY understandable

I will give you an example. We offered this course as a “live class” and one of the students, Patty, (a self admittedly 67 year old computer “newbie”) REALTOR with a new laptop and zero computer experience. Patty had been in the real estate business for 17 years and was also worried that this stuff would be too “technical”.

Patty is one of those unfortunate souls who has no interest in technology or the internet.

In her own words she was “dreading” the course. She thought it would be WAY over her head and she would leave without understanding or getting anything out of the course.

Here’s what she had to say after the course was over:

“Mike,
I really enjoyed the class and knowing you were a agent hard working like the rest of us and it wasn’t just a theory of how it works but real hands on knowledge of what works and doesn’t.
I felt like I came away with some great in site without feeling lost since I am not computer savvy like others in the class.
I have my website up and running and am on facebook and google. I don’t feel intimidated at all and will work harder the next few weeks getting out there!
I felt like we had a fun class and a great instructor!
Thanks!” Patty – Birmingham, AL

And she didn’t even get the “case study” or the “keyword tools” or the additional bonus instruction. She just sat through the live class one time.

Both the case study and the additional bonus instructions do a great job of building on and reinforcing the material in the DVD course.

One thing of note is that the techniques we use for manipulating the search engines and capturing leads – and we cover all of them in this course – will work in ANY market – whether you are in Los Angeles or in Woodward, Oklahoma.

In fact, in the course, we use actual examples from several different real estate markets.

Of course, we do spend a lot of time teaching specific uses of tools and strategies to use those tools, and we show how all of the tools work together, step by step, so you can quickly set up your own online marketing system.

That might sound unbelieveable – but what we are going to teach you in the course is how to “read” the search engines, how to take advantage of free tools, and how to profit from them.

BOTTOM LINE: While Real Estate Rocket Fuel is very thorough and has a huge amount of material, it is very easy to understand. And it will work for internet savy folks and beginners alike.

We have heard 3 major concerns about our impending release of the Real Estate Rocket Fuel Training Course. This update will address the #1 concern…

CONCERN: If we publish our Real Estate Rocket Fuel Course then our killer techniques for finding under used keywords and niches to tap into traffic streams and capture leads will stop working.

BACKGROUND: A couple of months ago we let it slip to our readers that we were getting ready to release an internet marketing course for Real Estate agents that detailed all of the free tools and techniques that anyone could use to get to the first page of Google and tap into little used traffic streams to generate leads.

The little note in our update set off a bit of a firestorm of email from our readers. And surprisingly enough, the biggest concern was one that we just hadn’t anticipated. Our readers told us that they were worried that once we published our training course, it would “let the cat out of the bag”… and our techniques would stop working.

And to tell the truth, that is something I have struggled with… and one of the reasons we took so long to publish this training course.

But about a year ago, I came to terms with this concern and decided to move forward. We didn’t want to kill the goose that was laying the golden eggs, but since out techniques are based on exploiting basic human emotions, we really didn’t think the techniques would be compromised by releasing the course.

However, hearing our readers concerns got us a littel bit worried all over again. After all, we have to worry about our real estate marketing techniques AND our publishing business.

SOLUTION: So, given that background, we decided to take a rather unusual step. We are going to severely restrict the number of training courses we release… at least initially.

The number that we finally decided on was 250. In addition, they will only be available for 1 week.

Once the 250 courses are gone OR once the week is up, we will stop selling the course.

At that point, we will take a break of 4 weeks to see if we see any negative impact on the effectiveness of our techniques and strategies to get traffic and leads. We will be watching search engine results and checking to see if our students end up competeing with each other (something we wouldn’t want to happen).

What I personally believe (and hope) is that we will not see any effect at all. One of the main reasons I fervently hope there is no impact is that I would rather sell a whole bunch of these courses to pay us back for the years of work we have put into it. HOWEVER, if we see any negative impact, we will put it on the shelf immediately.

If (and I hope when) we do open the Real Estate Rocket Fuel Training Course back up for sale, we will be raising the price drastically – eventually to $1000. This training course is just not something we are looking to sell thousands of… we would rather keep the distribution low. Raising the price will have 2 effects – it will limit the number we sell just by virtue of the price, and it will help pay us back for the enormous effort that we spent creating the course.

BOTTOM LINE: We are going to act to maintain the integrity of our work in the Real Estate Rocket Fuel course. We don’t think that releasing this course will negatively impact our publication… but if it does, we will stop selling it.

Initial sales will be limited to 250 copies or 1 week from when we start selling the course. In addition, we are not allowing ANY outside promotion. The only people who will know about this course are the people on our internal mailing lists.

unreleased new video…
[flv:http://www.realestaterocketfuel.com/JCSVideo1.flv 450 340]

Jason’s Earnings to Date: $1,700.00 (updated as of 6/22/2009)

Here’s my first analysis of one of Jason’s Blogs. It’s in video format.

Jason is in the metro Atlanta area and has been licensed 3 weeks. He took the Real Estate Rocket Fuel Training Course his first week of being licensed and immediately set up several free blogs on Blogger.com.

The particular blog in this video has 1800 competeing sites and pages that are optimized for his keyword, and I warned him in advance that with that kind of competition, it could take a few weeks to get to page one of Google and would take a little work.

This video shows you his blog and also shows you a way to get great free content to post on your blog or site any time you want to. Check it out:

(Turn up your Sound)

If you have been following this blog and my emails for a while, you have probably heard of the Real Estate Rocket Fuel Training Course.

Good news – we’ll be releasing a few more copies on June 30th so mark your calendars.

If you want all the details you can get them HERE and also get on our “priority notification list” so you will be one of the first to know when it goes live. (scroll to the bottom of the page to get on the list).

We have had two very limited release so far – one in March and the second (only 50 copies) at the end of May.

This time around, I’ve added several case studies with step by step critiques and instructions showing how agents across the US have gotten blogs and websites to page one of Google and have started capturing leads and turning them into real customers.

These case studies are all in Video format.

So – 15 days until we release the next sets of the Training Course. Stay tuned!

Your first task is to choose which keywords you want to target. Keyword selection and research is the first place that you can avoid losing your shirt. If you pick very broad search terms (things people search for on Google), you could end up paying as much as $7+ per click for your advertising.

But, if you do a little research first, you can find keywords that are lower in search volume and have very few advertisers – which means you won’t have to pay but 20 or 30 cents a click to get people to come and see your landing page.

Here is a video I did on keyword research and how to find keywords that have lower search volume for your area. Do some research and make a list.

You can also use Google’s keyword tool for keyword suggestions.

Now – if your landing page offers, let’s say, a report on “23 Quick and Easy Fixups to add value and Sell your home fast”, then you will want to target sellers who are looking for information on selling their home. If your landing page targets buyers in the southern subdivisions of Seattle, Washington, then you’d want to make a list of keywords that target the subdivisons, BY NAME, in the southern part of Seattle, Washington.

The idea is to pick as many possible keyword combinations for YOUR area that buyers and sellers in your area would search for information on.

Keep in mind though: you are going to be directing people to a page that might not have any homes on it. In other words, you may be offering people a report on “How to Avoid the 6 Biggest Mistakes when Buying a Home in Southern Seattle, Washington”. So your keywords MUST all relate to Seattle, Washington Homes and preferrably, southern Seattle homes.

Something else to keep in mind is your “message to market match“. What this means is that whatever it is you are running ads for must be EXACTLY what people find when they click your ad and are taken to the page you want them to go to.

So, here’s what you do NOT want to do… we’ll use the example of the 6 biggest mistakes report from above.

AD COPY: Homes for Sale in Seattle – find beautiful homes for sale in Seattle at bargain prices

Now if that’s the ad I run and I click on it but I am taken to a page that offers me a report on avoiding mistakes that homebuyers make – THAT is NOT a message to market match and your response rate will be very low. Also – GOOGLE will charge you MORE per click because the content on the page doesn’t match up well with the ad. YES – Google looks at your landing page and analyzes the match between your ad and the content on your page.

So here’s BETTER Ad COPY: Buy a Home in Seattle? Warning – Failure to Get this Free Report Could Cost you Thousands!

It still targets Seattle, it mentions free report, it mentions buy a home. So there is a much better message to market match.

Remember that the idea is to put up an ad that gets the readers attention and then takes them to a page that offers them an immediate benefit that exactly relates back to the ad.

So when you are doing your keyword research and making a list of keywords that you want to bid on, you must keep in mind the WHOLE picture of what it is you are trying to accomplish. If you start off with the big picture in mind, it will save you TONS of money on your PPC advertising campaign in the long run.

In my next post, we’ll take the list of keywords that we have selected, put them into groups, and go into Google Adwords and begin setting up an actual advertising campaign.

If you haven’t already gotten the free Agent Toolkit, you can get it HERE.