We have heard 3 major concerns about our impending release of the Real Estate Rocket Fuel Training Course. This update will address the #1 concern…
CONCERN: If we publish our Real Estate Rocket Fuel Course then our killer techniques for finding under used keywords and niches to tap into traffic streams and capture leads will stop working.
BACKGROUND: A couple of months ago we let it slip to our readers that we were getting ready to release an internet marketing course for Real Estate agents that detailed all of the free tools and techniques that anyone could use to get to the first page of Google and tap into little used traffic streams to generate leads.
The little note in our update set off a bit of a firestorm of email from our readers. And surprisingly enough, the biggest concern was one that we just hadn’t anticipated. Our readers told us that they were worried that once we published our training course, it would “let the cat out of the bag”… and our techniques would stop working.
And to tell the truth, that is something I have struggled with… and one of the reasons we took so long to publish this training course.
But about a year ago, I came to terms with this concern and decided to move forward. We didn’t want to kill the goose that was laying the golden eggs, but since out techniques are based on exploiting basic human emotions, we really didn’t think the techniques would be compromised by releasing the course.
However, hearing our readers concerns got us a littel bit worried all over again. After all, we have to worry about our real estate marketing techniques AND our publishing business.
SOLUTION: So, given that background, we decided to take a rather unusual step. We are going to severely restrict the number of training courses we release… at least initially.
The number that we finally decided on was 250. In addition, they will only be available for 1 week.
Once the 250 courses are gone OR once the week is up, we will stop selling the course.
At that point, we will take a break of 4 weeks to see if we see any negative impact on the effectiveness of our techniques and strategies to get traffic and leads. We will be watching search engine results and checking to see if our students end up competeing with each other (something we wouldn’t want to happen).
What I personally believe (and hope) is that we will not see any effect at all. One of the main reasons I fervently hope there is no impact is that I would rather sell a whole bunch of these courses to pay us back for the years of work we have put into it. HOWEVER, if we see any negative impact, we will put it on the shelf immediately.
If (and I hope when) we do open the Real Estate Rocket Fuel Training Course back up for sale, we will be raising the price drastically – eventually to $1000. This training course is just not something we are looking to sell thousands of… we would rather keep the distribution low. Raising the price will have 2 effects – it will limit the number we sell just by virtue of the price, and it will help pay us back for the enormous effort that we spent creating the course.
BOTTOM LINE: We are going to act to maintain the integrity of our work in the Real Estate Rocket Fuel course. We don’t think that releasing this course will negatively impact our publication… but if it does, we will stop selling it.
Initial sales will be limited to 250 copies or 1 week from when we start selling the course. In addition, we are not allowing ANY outside promotion. The only people who will know about this course are the people on our internal mailing lists.
